Project Description
The Anime Index SEO Case Study
HTML WEBSITE DESIGN & INTERNATIONAL SEO
Background
The Anime Index started as a college coding project to learn HTML, CSS, PHP, and Javascript. The website has since gained extreme levels of popularity and over a 2 year period gained over 72,000 unique page views. Unlike our usual work at Call It SEO, this website was not designed using WordPress, but instead was built with HTML code.
The tactics we implemented onto The Anime Index were a mix of on-site optimization and social media backlinking. Without creating a strong backlink profile, the website still managed to get listed in many directories and naturally gained over 50 backlinks from authority websites.
Our job was to maintain traffic to the website while holding onto their rankings long after their publication time ended. It has been over a year since the website has had any changes and it has held consistent rankings and daily page views during that time.
Short Term Results
Over a period of 4 months, the team at Call It SEO has taken The Anime Index’s site from getting no traffic and ranking for no keywords to getting nearly 300 unique pageviews every day without spending a dollar on advertising. We utilized the speed advantage of raw HTML code to ensure that the website has loading speeds far above the competition. Through daily updates on the website, we were able to grow the website extremely quickly, and get each page on the website indexed on Google within hours of publishing.
Long Term Results
The Anime Index has stopped publishing in August 2019, but due to our intensive work getting the website ranking highly for many keywords in the anime industry it has maintained relevance even 2 years later. From January 13th to the 20th the website went down due to hosting problems. In which we have taken over the hosting of The Anime Index and began working to maintain their rankings long after publications have stopped. Our team has kept the website relevant by creating a backlink profile slowly over the course of a year and has managed to keep the website alive with an average of 50 unique views per day generated from organic search traffic. Since it’s inception, the website has gathered over 500,000 impressions on Google.
